Let’s Ignite.

The Power of Clear Standards and Expectations

We are more likely to deliver flawlessly when we are clear about what we expect from ourselves and others—and understand what others expect of us. Directives that are vague or waffling, on the other hand, lead to confusion and frustration, opening the door to pervasive excuses.

Front-Load to Get Your Point Across

Busy people universally prefer clear, straightforward communications. Pressed for time, they appreciate “front-loaded” communications that put the most important information (the primary message) right at the beginning of written documents and verbal presentations.

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