Most of us are so bombarded with email that we spend as little time as possible determining whether a message is worth a thorough read. Some people opt to ignore and delete incoming messages altogether, which can be disastrous for a sender with important information to share.
A few years ago, I stumbled on the provocative article, “Fuck Yes or No,” in which author Mark Hanson explores a powerful decision-making concept.
Busy executives universally prefer clear, straightforward communications. Pressed for time, they appreciate “front-loaded” communications that put the most important information (the primary message) right at the beginning of written documents and verbal presentations.
We look forward to getting to know you!
